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Posted March 11, 2010
According to a new study from USC Annenberg School for Communication and Journalism, an average half-hour of Los Angeles local newscasts contains just 22 seconds of local government coverage. The study found that crime stories averaged two minutes, 50 seconds in a newscast, while sports and weather took up 3:36. Human-interest stories and other "miscellaneous fluff" made up 2:26 of a newscast.
Source: Variety.com. Posted March 11, 2010, 6:30 AM PST.
Posted March 10, 2010
Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while shelling out $111.5 billion to print projects, research and advisory firm Outsell said Monday. Some good news for print: Ad spending on magazines is forecasted to be up 1.9 percent to $9.4 billion.
Posted March 10, 2010, 6:06 AM PST.
Posted March 08, 2010
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